Sunday, February 18, 2018

Are you in web site re-launch hell?

Have you been wrestling with the re-launch of your top performing web site? If so, we just went through the same experience - and we are experts in this type of service. So, join the crowd or give us a call to talk about what we've learned, what we did right and how our experiences may be able to help you navigate a sea of important marketing decisions.

Our biggest problems were:

1. Outdated and totally customized CMS (content management system).
2. Fear of upsetting a good thing - our "old stuff" was still working but the future was grim.
3. Confusion with Google's ongoing and ever-changing perspective on search optimization.
4. The old web site was breaking and we had no support.
5. Hacks and penalties were causing a steady decline in traffic and visitor trust.
6. Our dependency on outside developers was too much and not secure.

Do any (or all) of these sound familiar? I'm sure that they do - especially if you are a small business without in-house tech savvy staffers. For us...we literally paid more attention to our client's needs than our own and this forced us "back to school" and it worked!

Now we are back to business with our top modular building industry web site and focused on creating quality content and optimization. Our statistics are improving after a nerve-racking six months and we are having fun again. The data we collect and use for our marketing services is flowing.

Are you ready for web site re-launch school?

Saturday, December 30, 2017

You Made It. Now what?

GBM Marketing provides marketing and communications servicesHowever you found our web found it... and that's our goal with any marketing or communications strategy. Yes, to help our clients "be found" and what happens next is even better. ACTION!

Whether you are trying to generate a sales lead, capture data, share content or generate an order...ACTION is key and at GBM Marketing, Inc. we specialize in call to action marketing. Our understanding of web site landing page optimization comes from years of online experience and analytics. Simply put, we know how to create an appealing message, place it where people will easily find it and convince them that contacting your company or making a purchase is the next best step.

If you've read this far...we've accomplished another goal. Next, call us to talk about your communications and marketing challenges. Call (714) 442-2757 ext. 502.

Friday, December 1, 2017

Logo Design by GBM Marketing: Marbella Verde

Logo design by GBM Marketing, Inc.
Logo by GBM Marketing, Inc. 
Here is a logo design that GBM Marketing, Inc. completed for Marbella Verde in Marbella, Costa Rica. This concept wraps together the popular natural aspects of this tropical town with the ecological mission of the organization.

Notice the Howler Monkey with no expression? This is specifically by design and a great conversation starter - is the monkey happy or sad? The answer can be positive or negative depending upon the progress this organization is making with respect to protecting the natural ecology.