Friday, February 9, 2024

Recruiting Skilled Salespeople is Getting Difficult

Navigating the Talent Hunt: The Challenge of Recruiting Skilled Salespeople in B2B Markets

In the ever-evolving landscape of business-to-business (B2B) markets in the USA, one challenge persistently looms large for business owners and sales executives: finding talented salespeople. This quest is particularly daunting for small to mid-sized companies that depend heavily on dynamic outside sales forces to drive their growth. The modern sales environment demands professionals who are not only adept at face-to-face and telephone communication but also embody the ethos of exceptional client service, marked by a readiness to engage in calls and meetings. However, bridging the gap between these ideal traits and the realities of the workforce, especially among younger generations, presents a complex puzzle.

Sunday, November 19, 2023

Should we forget creating good online content and just advertise?

Online content or advertising for small business
In recent years, the digital marketing arena has undergone significant transformations, presenting unique challenges for small business owners. Among these, the increasing emphasis on paid advertising, particularly on platforms like Google, over traditional organic content, has become a crucial concern. This trend has not only altered how businesses appear in search results but also intensified competition, especially against larger, better-funded rivals. This article delves into these challenges and offers strategic guidance for small businesses striving to attract online visitors and sales opportunities without succumbing to the high costs of competitive advertising.

Thursday, April 27, 2023

How Will Artificial Intelligence Change B2B Marketing and Lead Generation?

Are you wondering how Artificial Intelligence (AI) will impact B2B marketing and the all-important "lead generation" that nearly every company relies on for new business? If so, you are part of a huge group of both concerned and excited marketers throughout the world. AI is expected to have a significant impact on business-to-business (B2B) marketing.

Here are some ways in which AI is changing B2B marketing: