Is Google Forcing Us All To Advertise?

With the recent announcements from Google it seems as if those of us that focus on "quality content and user experience" for our web sites will soon be forced to focus more on what we are willing to pay for clicks.

Read the article below and start to consider the following search marketing questions:

GOOGLE ARTICLE: SEO's Not Happy With Google Ads 2019 Announcements

1.) If Google is using up all of the "above the fold" screen space for paid advertising will your organic search results become insignificant?

2.) If your organic search results and connected landing pages become insignificant are you prepared to start paying for Google pay per click advertising?

3.) Why does Google say that web masters should focus on quality content yet the advertisers willing to pay per click are appearing over the organic web site results even when they have poor content and poor web site structure?

Why isn't my web site indexed by Google?

The answer may be as simple as - you don't have a Site Map! That's correct and some of you may be laughing but believe it or not, we come across customers with this search engine marketing problem from time to time and fortunately it's a very easy, yet very important fix.

Click to enlarge and see what happens without a site map.

What is a Site Map? Let's just say that it's not visible to visitors and it serves more as a guide for search engines to quickly understand the content on your web site and how it is organized. Without this "digital map" your web site is like a book in a mega library and nobody knows how to find it. Furthermore, if someone is using Google Search to find your product or service and Google doesn't see your Site Map - everyone is lost.