The Art of Lead Conversion: Keep your online forms short and simple

Click to see how to properly build a lead generation contact form.

When I visit a web site and decide to request more information about a product or service my "user experience" is so much better if the contact form is quick and easy to complete. On the other hand...if the contact form is disorganized, too long and requests too much information - I may just click away.

What are the signs and symptoms of a poorly designed lead conversion form? Here are some things to look out for while analyzing your lead conversions and web site user experience.

• Use Google Analytics or Google Search Console and review your web site's bounce rate. If you have a high percentage of people landing on your lead form page and leaving quickly that's not good