Should we forget creating good online content and just advertise?

In recent years, the digital marketing arena has undergone significant transformations, presenting unique challenges for small business owners. Among these, the increasing emphasis on paid advertising, particularly on platforms like Google, over traditional organic content, has become a crucial concern. This trend has not only altered how businesses appear in search results but also intensified competition, especially against larger, better-funded rivals. This article delves into these challenges and offers strategic guidance for small businesses striving to attract online visitors and sales opportunities without succumbing to the high costs of competitive advertising.

Is Google Forcing Us All To Advertise?

With the recent announcements from Google it seems as if those of us that focus on "quality content and user experience" for our web sites will soon be forced to focus more on what we are willing to pay for clicks.

Read the article below and start to consider the following search marketing questions:

GOOGLE ARTICLE: SEO's Not Happy With Google Ads 2019 Announcements

1.) If Google is using up all of the "above the fold" screen space for paid advertising will your organic search results become insignificant?

2.) If your organic search results and connected landing pages become insignificant are you prepared to start paying for Google pay per click advertising?

3.) Why does Google say that web masters should focus on quality content yet the advertisers willing to pay per click are appearing over the organic web site results even when they have poor content and poor web site structure?