Grateful Dead Marketing Lesson #1: Let Fans Share Your Product

Cassette with Grateful Dead Tunes

How in the heck did the Grateful Dead know that to build a global following of loyal fans they would need to let people record and share their live music - royalty free?

What an amazing marketing strategy and to think this came from the stereotypical "hippie" band at a time when there was no Internet, no smart phones, no cable television, and the most popular recording would later lead to Richard Nixon resigning from his post as the President of the United States. 

Even better, the band never played the same set of music at any one show creating a constant stream of people sharing recordings of live music that were highly unique. This was the epitome of social sharing in a time when recording music wasn't easy and sharing a cassette tape required an in-person exchange. Imagine if Soundcloud and Facebook were available way back in the seventies?

Facebook Marketing Tip: Schedule Your Posts To Save Time

Facebook has become an incredible communication tool for businesses of all types and may be a perfect fit for your online marketing and social media needs. BUT...unless you have the luxury of a marketing department staffed with talented writers or a social media agency working to tell your story a few times a week, you may find yourself at a loss for time to keep a steady flow of interesting posts on your news feed. Until now!

Facebook Marketing Tip - Schedule Your Posts
Let's say you want to keep your Facebook followers up to speed about government legislation that can impact their business and the products or services they purchase from you. Follow these steps:

Click to enlarge and see how to schedule your posts on Facebook